STYLING
Film · Music video

Styling for screen

From NY Melody’s ‘Far Away’ to the short film ‘The Dragon’: what changes when the camera starts rolling.

By Daniya Sammour3 min read
On set · ‘The Dragon’ short film
On set · ‘The Dragon’ short film

Styling for a still image and styling for screen are two different crafts. Over the past few years I’ve been lucky to do both, and moving between them has made me better at each.

The projects

‘Far Away’ was produced by JÁEN Collective and directed by Jon Baxter, and it has passed 2.2 million views on YouTube. ‘The Dragon’, directed by Gianluca, was my first time doing wardrobe for a short film.

What changes on screen

On a shoot, a look has to work for one perfect frame. On screen it has to work while it moves, from every angle, across every take. Fabric, fit and colour all behave differently once the camera is rolling.

Film taught me how closely styling can serve character and story. In ‘The Dragon’ the wardrobe wasn’t decoration, it was part of who each character was. Every choice had to make sense for the person wearing it, not just look good on them.

Music video sits somewhere in between: it’s performance, image and story all at once. It’s where my editorial instincts and my screen work meet.

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