Through Pool Party Agency I styled four campaigns in a row for American Apparel. It was one of the biggest lessons of my career so far, because the job wasn’t just to make good images. It was to look after a brand identity that people already have a relationship with.
Protect, then evolve
A brand like American Apparel has codes people recognise instantly. My job on those briefs was to respect those codes and still move them forward, so every campaign felt fresh but unmistakably theirs.
This is where my training in brand management and retail came straight onto set. Knowing how a brand is built, and how its customers shop, changes how you read a brief and how you pull for it.
“From the first brief to the final shot, she’s across every detail.”
Gabriela Rocha · Content Manager, American Apparel
Being trusted
The biggest compliment a client can give a stylist is not having to worry. Being across every detail, from the first brief to the last frame, is what earns that trust, and it’s the standard I bring to every job.
