Some days remind you why you do this. My day with GRAVEYLANE, the Australian streetwear and surf label, was one of them. In a single day I was the e‑commerce stylist, the producer of their runway show and one of the models walking it.
Wearing every hat
- E‑commerce stylist Product & model shoot
- Runway show producer Show production
- Runway model On the runway
Each role asks for a different kind of attention. E‑commerce is about consistency: every look clean, true to the product and ready to sell. Producing a show is about timing and people, making sure every look, model and cue lands in the right order. Then walking it means letting go of all of that and trusting the plan.
Why I said yes
I’ve learned to say yes to work that stretches me. Being trusted by a brand across the whole day, from product images to the runway, meant I had a hand in how the collection was seen at every level. That kind of trust is the best part of the job.
It also made me a better stylist. When you’ve produced a show, you style for it differently: you think about quick changes, how a look reads from the front row, and how the whole line-up flows.
